Date: 4/19/23 | Watch Time: 49min
Ep 10: What We Have Learned So Far, & What We're Doing Next!
Lot of things have been happening, banks failing, recession, interest rates rising, lower discretionary spend.... What can you focus on? during this time? We lay it all out for you on this season finale!
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Ep 9: Retail vs DTC: Should Brands Focus On Getting In Retail
Date: 3/8/23 | Watch Time: 32min
Should Brands Be Focusing on getting in Retail? The answer lies in the question. If you can focus and you’re a ‘brand’ not a product or concept, then yes, getting into retail makes sense.
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Ep 8: Branding Vs Performance. Which Wins?
Date: 3/8/23 | Watch Time: 41min
We often get a lot of mixed commentary around I love your brand and wow I love how much you guys have grown. This crossroads brings us to Branding vs. Performance Marketing and which is more important!
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Ep 7: Biggest Lessons & Mistakes in 2022
Date: 2/22/23 | Watch Time: 34min
2022 was a tough year for businesses, but Ron and Ash have some valuable lessons to share. In this episode, they discuss their biggest mistakes and insights on marketing and supply chain disruptions, and offer strategies to help you overcome the hurdles of an ever-changing business landscape.
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Ep 6: 0 to 60K Community Members
Date: 2/2/23 | Watch Time: 42min
Ron & Ash discuss how Obvi cultiavted a 60k+ member community in 3 years with their very first guest from TapCart! Obvi's Community and App generate 7 figures for the brand every year. Learn how to create a community on your own!
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Ep 5: How To Improve CAC & LTV
Date: 1/18/23 | Watch Time: 37min
Ron & Ash discuss two of the biggest metrics brands should have dialed in. Learn how Obvi improved CAC by over 50% and increased their LTV over the years to really scale the brand.
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Ep 4: The Operation Stack You Need
Date: 1/4/23 | Watch Time: 37min
Ron & Ash cover the un-sexy need for a brand to truly scale: a very strong handle on operations. Watch and learn the exact tech-stach Obvi used to grow to $30m and beyond.
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Ep 3: UI / UX & CRO Can't Be Ignored
Date: 12/21/22 | Watch Time: 37min
Obvi's website and user experience wasn't created overnight. Ron & Ash go into how it took countless AB tests and optimizations to get it to where it is today and what you can do now to improve your conversion rate!
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Ep 2: Raising Creative Capital For Your Business
Date: 12/7/22 | Watch Time: 27min
Obvi went from $0 to $30m completely boot strapped. Today, Ron and Ash go over step by step how they raised a little over $2m to help the brand get to the next level.
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Ep 1: The Ultimate Guide To Launching a Product
Date: 11/23/22 | Watch Time: 36min
Ron & Ash go into detail about how Obvi launched 26 products in 2021 in order to further increase customer LTV and how you can do it for your brand too.
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Ep 0: The Black Friday Playbook
Date: 10/20/22 | Watch Time: 32min
Started prepping for BFCM? Ron & Ash go into detail about their "must do" checklist for having a successful BFCM and key takeaways that you can apply to your business right now.
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